This Consumer Privacy Policy describes the information that Elite Look Tanning (ELT) collects about you. It details how we use that information and the choices you can make about how this information is used. The information covered in this Policy includes information collected about you on ELT websites, and through special programs and services offered by ELT Consultants or third parties as described herein.

For information about privacy in connection with your visit to the Personal Website of Elite Look Tanning please see Personal Website Privacy Policy tab on this page.

We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy. We cooperate with country data protection authorities if they believe that a privacy problem has occurred.

Contact Us

If you have questions or concerns regarding your privacy, please contact us directly.

Elite Look Tanning, INC
6828 St. Augustine Road
Jacksonville, Florida 32217

We participate in the U.S. Council of Better Business Bureau’s (BBB) Accredited Business Program. Further information about this program and its dispute resolution process is available at www.bbb.org
ELT has further committed to refer unresolved privacy complaints under the EU-U.S. Privacy Shield to an independent dispute resolution mechanism, the BBB EU Privacy Shield, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by ELT, please visit the BBB EU Privacy Shield website at http://www.bbb.org/EU-privacy-shield/bbb-eu-safe-harbor-dispute-resolution/ for more information and to file a complaint. 

Finally and under limited circumstances, EU individuals with unresolved complaints can seek recourse from the Privacy Shield Panel, a binding arbitration mechanism.


Information We Collect

We may collect information about you from a variety of sources. This includes information we collect from you directly; information provided to us by or on behalf of your Independent Tanning Consultant for purposes of providing a better customer experience for you; information we collect about you when you visit our sites or view EliteLookTanning.com online advertisements; and information we collect about you from other sources (where permitted by law).

Information we collect directly from you: We collect information directly from you when you choose to participate in our offers and programs or otherwise provide information directly to us. The following are examples of information we may collect directly from you:

  • Name, email address, postal address
  • Username and password
  • Phone number or mobile number
  • Age
  • Date of birth
  • Name of your Independent Tanning Consultant
  • Demographic information
  • Future communication preferences
  • Contact information for friends you may wish us, or your Independent Tanning Consultant to contact. When you provide us information for these refer-a-friend messages we use the information only to send the message you request.

Information we collect when you visit our sites, use our services, or view our online advertisements:  We use cookies and other technologies to collect information about you when you visit our sites, use our services, or view online advertisements. The following are examples of information we may collect with these technologies:

  • Your browser type and operating system
  • Web pages you view
  • Links you click
  • IP address
  • Site you visited before coming to our site
  • ELT emails you open and/or forward
  • ELT offers or links you connect to via emails
  • Information about your visits to the Personal Web Site of your Independent Tanning Consultant
  • Product selections and preferences for ease of use while browsing

How We Use This Information

We use the information we collect to provide offers, products and services. This information helps us connect you with an Independent Tanning Consultant from whom you can purchase products, tell you about the exciting opportunity to become an Elite Look Independent Tanning Consultant, and to manage our sites and services, including services for the Independent Tanning Consultants.

The following are specific ways we may use the information we collect about you:

  • Send samples, products and information upon request
  • Develop new and enhanced products and services
  • Enroll you in contests, programs, or offers you request or at the request of your Independent Tanning Consultant
  • In connection with services we offer to your Independent Tanning Consultant
  • Create and manage your account and/or the account of your Independent Tanning Consultant
  • Process payment for purchases or other services for or on behalf of your Independent Tanning Consultant
  • Protect against or identify possible fraudulent transactions
  • Where permitted by law, provide you with customized, unsolicited offers and information about ELT products and services through postal mail, including in connection with services provided to your Independent Tanning Consultant
  • Develop and provide advertising tailored to your interests
  • Analyze the use of our products, services, and sites
  • Understand how you arrived at our site and how you use the site so that we can make it better
  • Determine the effectiveness of our advertising
  • Enforce our Terms and Conditions and otherwise manage our business


Your Choices & Access to Your Information

Choices: We give you choices about how we communicate with you.

Digital and Electronic Communications:  We only send you promotional mobile or email messages if you ask to receive these from us or if your Independent Tanning Consultant asks us to send it to you.

PLEASE NOTE: If you choose to stop receiving promotional messages from us, we will honor your request. However, we will continue to send you service related communications as authorized by law. We may need to keep the information we have collected about you for record keeping, analysis or other reasons, to the extent permitted by law.


  • Web Session Variables: Information that is passed from one web URL to another as you browse.
  • Browser plug-ins/add-ons: Additional web components that may need to be installed to enable certain web features on our sites. You have the option not to install these components.

    Third-Party Advertising:  We may allow third parties, including business partners to display advertising on our sites. Some of these companies may place a cookie on your computer to recognize your computer each time they send you an online advertisement. This enables them to understand where you, or others who are using your computer, saw their advertisement and deliver ads that they believe are of interest to you. We do not control these companies’ use of cookies.

    Information Sharing

    The success of our business depends on your trust, and we do not sell your personal information to marketers outside of ELT unless we have asked for and obtained your consent. We share your personal information only as described below and within ELT.

    Third-party service providers: We rely on third-party service providers to perform a variety of services on our behalf and may need to share your personal information with them. Please note that we provide our service providers with only the personal information they need to perform their services and we require that they protect this information and not use it for any other purpose.

    For example, we may rely on a service provider to:

  • Fulfill your product and service requests and answer your questions.
  • Host our sites and deliver our email and mobile messages.
  • Mail product samples, contact contest winners, manage payments or take other actions on our behalf.
  • Analyze data, sometimes combined with other sources, to send more targeted communications to you.
  • Conduct research and analyze data to improve our products, services and sites.
  • We provide these companies with the personal information they need to provide these services on our behalf. We require these companies to protect this personal information and to not use the information for any other purpose.

    Other situations we may disclose your personal information:

  • Where permitted by law, to protect and defend the rights and property of ELT (including enforcing our Terms and Conditions and Agreements).
  • And when required by law, and/or public authorities.

  • Aggregated and non-personal information:  We may share aggregated information that does not identify you for general business analysis. For example, we may disclose the number of visitors to ELT sites or services.

    ELT understands it is potentially liable for the appropriate transfer of personal information to third parties who do not comply with the Privacy Shield principles.

    Information Security

    We are committed to keeping personal information secure. We have appropriate technical, administrative and physical procedures in place to protect personal information from loss, misuse or alteration.

    We limit access to personal information to those who have a business need. We keep personal information only for a reasonably needed amount of time.

    When we provide your personal information to our third-party service providers we require those companies to protect the information and to not use the information for any other purpose.

    When we collect or transmit sensitive information such as a credit card number, we use industry standard methods to protect that information. 

    Please note that we may be required to release an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

    Information Transfer

    Your personal information may be transferred to, stored, and processed in a country other than the one in which it was provided. This may include the United States. When we do so, we transfer the information in compliance with applicable data protection laws.

    We take steps to protect personal information.  Regardless of where this information is stored or transferred, we have the appropriate procedures and controls to help ensure your personal information is protected.

    We adhere to country data privacy laws including the EU Data Privacy Directive, as well as the U.S. Department of Commerce EU-U.S. Privacy Shield.

    Children's Online Privacy

    We believe it is important to provide added protection for children online. We encourage parents and guardians to spend time online with their children to participate in and monitor their online activity.

    We do not intend to collect personal information from children under the age of 14. We ask for an age confirmation in connection with the collection of personal information on our web sites in order to avoid the collection of information from individuals under the age of 14. 

    Changes to This Privacy Policy

    We will post changes to this Privacy Policy and update the effective date when this Policy or the Global Privacy Statement is updated. If we make any material changes we will notify you by sending an e-mail to the e-mail address you most recently provided us or by posting notice of the changes on this site.

    Last updated: September 2017

    Online Privacy Statement was initiated in 2004

    2006 Update: Provided updated information regarding information security and online privacy.

    2012 Update: The 2012 updates were designed to connect privacy compliance efforts in all Elite Look Tanning markets around the world, and to provide consumers, Independent Tanning Consultants, employees and others who may visit our websites with a central location from which they can obtain information about our policies and their rights with regard to personal information. These changes also included updates in compliance with changes to laws in many of the countries in which Elite Look Tanning has operations. 

    2016 Update:  The 2016 updates are related to the adoption of the EU-U.S. Privacy Shield.

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